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Definitions of database marketing:

The use of customer profiles contained in a database to market to customers.
www.adobe.com/products/vdp/glossary.html
Utilizing the ability to identify a user and their preferences in order to target advertising more effectively.
advertise.sympatico.msn.ca/Glossary/
A computer based repository of information organized in such a way as to allow for efficient retrieval, manipulation and analysis in order to produce a product to be marketed decision support system An interactive, flexible information system that enables people to obtain and manipulate information to help them when making decisions.
www.uta.edu/infosys/e_comm/terms/term_d.htm
An off shoot of direct marketing, this involves the establishment and maintenance of mailing lists in a database format. The detailed lists, which can contain complex information about consumers, aid in efficient marketing of products or services. Various opportunities include commercial programmers, systems programmers, database analysts, and computer industry sales reps.
abacus.bates.edu/admin/offices/career/webx/field_def.html
compiling, analysing and using data held about customers in order to create better tailored, better timed offers that will maximise customer value and loyalty.
wps.pearsoned.co.uk/wps/media/objects/1452/1487687/glossary/glossary.html
Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.
en.wikipedia.org/wiki/Database_marketing

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